Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume™ aromas—are what make Aveda, Aveda.

KNOW WHAT WE'RE MADE OF
Shop the tried and true cult favorite products that deliver above and beyond results, every time.
Define and enhance natural texture and create piecey definition that looks effortlessly undone with 94% naturally derived* texture tonic. Cane sugar and salt work in harmony to help create naturally tousled texture and flexible hold, while leaving the hair touchable and infused with natural shine for an effortlessly "undone" look.
*From plants, non-petroleum minerals or water
Aveda's own pure-fume™ aroma with certified organic ginger, ylang ylang, clary sage and other pure flower and plant essences.
*From plants, non-petroleum minerals or water
Aveda's own pure-fume™ aroma with certified organic ginger, ylang ylang, clary sage and other pure flower and plant essences.

KNOW WHAT WE'RE MADE OF
We create products with purpose—always with the goal of positively impacting people and the world. How do we do it? Cruelty-free, with no animal testing. With powerful botanical science and pure-fume™ aromas. With 100% wind powered manufacturing. We're committed to making beautiful, safe products with naturally derived ingredients that work for you and your values.

THE AVEDA WAY

WHAT'S INSIDE
Meet our model: an expat from a small island in Russia, Alina's a bicoastal and bilingual skater, surfer and gamer.
Meet our product: damage remedy™ daily hair repair is 98% naturally derived1 and features quinoa, soy and macadamia—and it's the secret to instant, visible repair. Click below to learn all about the ingredients in damage remedy™ daily hair repair.

KNOW WHAT WE'RE MADE OF
Products with purpose.
Cruelty-free. Botanical science.
Wind-powered manufacturing.
1From plants, non-petroleum minerals or water.